You know the feeling.
The ground is shifting. The world is changing faster than ever.
I feel it too.
Nina Obrecht holding Riciniol Bright Eyes

For the last five years,
I’ve been building a skincare brand.

Then geopolitics forced me to stop.

It’s not gone… *yet.

But what do I do now?

While I wait for a permit that may never come…

The easy move is
to go back to design.

But design isn’t what it
was five years ago.

That’s how I ended up here.

Where design, business,
and AI meet.

Working solo since 2010,
I always joked I needed to hire
a younger version of myself.

Now I’ve built her.

I’ve trained my new employee
— the AI — to think like me,
only she’s more organized.

20+ years working with giants like McDonald’s, rebranding Shred-It, and shaping visual identities for tech startups — taught me both sides:

how big brands run from the inside

&

how to build one from nothing.

After years of helping others
build brands, I wanted one
of my own.

So I launched one, and it landed
on Whole Foods shelves.

Nina training Whole Foods staff on Riciniol at an in-store table
Four Riciniol product boxes held up in front of the Whole Foods Market sign
Stacks of colorful Riciniol product boxes ready to ship

Building brands used to
take big teams.

AI changed how the game is played.

I can help you.

Who am I really?

A brand designer.

An AI-powered founder.

A black belt training for my third dan.

A pattern-thinker who builds between school pickups — and carefully curates the work she loves.

Nina Obrecht portrait

Nina Obrecht  ·  Toronto

So that’s my story, so far.

I’d love to hear yours — what are you building?

hello@ninaobrecht.com linkedin.com/in/ninaobrecht
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